New Way Modern Marketing


Author : Amaury Capdeville Chapuzet, Suryaning Bawono
Janega press

Book, 156 Pages
Print Book: US Letter (8.5 x 11 in / 216 x 279 mm), Standard Color, 60# White, Paperback, Matte Cover



This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today’s digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely: 1. Marketing 2. Digital Marketing 3. Marketing Communication This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet.


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