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HOTEL MARKETING STRATEGIES IN DIGITAL ERA

$100

Murniati Murniati, Suryaning Bawono
ISBN: 978-1-716-32925-8
Copyright Holder: Triple Nine Communication
Copyright Year: 2020

Book, 360 Pages
Print Book: US Letter (8.5 x 11 in / 216 x 279 mm), Standard Color, 60# White, Paperback, Matte Cover

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Description

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances

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