Hotel Marketing Strategies in the Digital Age

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. All are discussed neatly by practitioners as well as academics in the hotel business and tourism industry. This book thoroughly discusses 10 basic things in hotel marketing as follows:
1.Marketing Mix Theory And Practice
2.Segmenting, Targeting, And Positioning
3.Consumer Behavior Theory and Practice
4.Development of New Products
5.Modern Marketing Channels
6.Hotel Website Vs. Online Travel Agent
7.Optimizing Hotel Website Performance
8.Search Engine Optimization for Hotel Websites
9.Electronic Mail Marketing
10.Competitive Strategy & Alliance

DOI : 10.54204/329258

Find Hotel Marketing Strategies in the Digital Age On

Apple Book (USA)

Google Scholar (USA)

Google Book (USA)

Google Play (USA)

Euro Buch (Austria)

goodreads.com (USA)

CENBIS JNT (Indonesia)

mightyape.co.nz (New Zealand)

barnesandnoble.com (USA)

media365 (Iceland)

peruebooks.com (USA)

scribd (USA)

storytel.com

Note :

storytel publishes books to 4 continents namely

Europe (Italy, Belgium, Bulgaria, Denmark, Finland, Germany, Iceland, Netherlands, Norway, Poland, Spain, Sweden)
Asia (Russia, Saudi Arabia, Singapore, South Korea, Thailand, Turkey, United Arab Emirates)
America (Mexico, Brazil, Colombia)
Africa (Egypt)

takealot.com (South Africa)

mofibo.com (Denmark)

booksamillion.com (USA)

books.com.tw (Taiwan)

betterworldbooks.com (USA)

buchhandlung-bodmer.ch (Switzerland)

ebay.com.au (Australia)

bookcity.pl (Poland)

kobo.com

Note :

Rakuten Kobo publishes books to 5 continents namely

Europe(Austria, Belgium, Cyprus, Denmark, Estonia, Finland, France, Germany, Ireland, Italy, Lithuania, Luxembourg, Malta, Netherlands, Norway, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom)
Asia (Hong Kong, Japan, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, India)
America (Canada, United States, Brazil, Mexico)
Africa (South Africa)
Australia

indigo.ca (canada)

kriso.ee (Estonia)

bol.com (Netherlands)

chegg.com (USA)

ebook.de (German)

bokus.com

Note :

Bokus.com deliver to the following countries
Australia * Austria * Belgium * Canada * Cyprus * the Czech Republic * Estonia * the Faroe Islands * Finland (inc. Åland) * France * Germany * Greece * Hungary * Iceland * Ireland * Italy * Japan * Latvia * Lithuania * Luxembourg * Malta * Monaco * Netherlands * New Zealand * Norway * Poland * Portugal * Slovakia * Slovenia * South Korea * Sweden * Switzerland * the United Kingdom

donner.nl (Netherlands)

24symbols.com (Spain)

nextory.ch (Switzerland)

nextory.dk (Denmark)

alibris.com (USA)

alibris.co.uk (The United Kingdom)

hugendubel.de (German)

dymocks.com.au (Australia)

adlibris.com (Sweden)

saxo.com (Denmark)

abebooks.com (USA)

abebooks.co.uk (The United Kingdom)